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We know content is queen, but let’s face it, it can be overwhelming trying to keep up with all of the things and your day-to-day in the clinic. When everyone migrated to TkTok last year, some of our early medical adaptors swiftly rose in views as people piled onto the platform leaving many who were still only posting to Instagram wanting to try TikTok out as a platform. For those hacking content themselves once Instagram launched its competitor, Reels, it became the norm to jump on a trend in TikTok and just save the video to be uploaded to Reels. Up until now, you have been able to get away with it since Instagram had been giving Reels a high priority, but Instagram is starting to place a higher priority in the algorithm on the content not posted with the TikTok watermark so it’s time to either make content specific to the platform OR try downloading an app like SaveTok. This app allows you to copy the link of your TikTok video and save it without the watermark so you are free to repost it on your Instagram account!

Now you of course can always just create a video within the Instagram platform and upload it directly to Reels, but between the access to much better clips of music and a very straightforward video editor . . . hands down, we prefer using TikTok if you are making videos yourself!

To read the full article, check it out below on The Verge!

https://www.theverge.com/2021/2/9/22274332/instagram-algorithm-tiktok-watermark-recommendation-software-best-practices