Does this sound familiar?
“What is your goal for being on Instagram?” - Us
“More followers!!!” - You
It’s one of the biggest mistakes we see that lead to burn out when you don’t hit one million billion followers like the superstar clinic you are stalking everyday. Don’t stress yourself out over a follower count because followers don’t magically mean sales.
Everything starts and end with goals, including being on social media. When creating a goal for your business, it helps to be specific as possible, but we know “more followers” seems to be where most people will start and end.
When we break this down some more, that desire for more followers may turn into wanting to be on social media to gain followers because you think it will lead to more clients due to more brand awareness.
Ok, now we are getting somewhere. Brand awareness becomes the new goal.
Great. So what would some of those metrics look like to see if what you are doing is even “working?”
🤷🏽♀️ Engagement on your posts? (Likes, comments, saves, shares)
🤷🏻♀️ Traffic to your website?
🤷🏼♀️ Email signups to add people to your sales funnel?
🤷🏿♀️ Getting people to tag you in User Generated Content you can use on your social channels to build trust?
These are a few examples and which one(s) you choose is up to you and may also change from quarter to quarter. Having a specific goal based on a specific objective is the first step to organizing a social media strategy and being able to judge if it’s meeting or exceeding your reasons for maintaining a network because executing a social media strategy is a lot of work!