Does this sound familiar? You’ve setup your Facebook business page, you’ve tweeted, you have yourself on a semi-schedule to “do it for the gram”, and you even snap to yourself, but all you are getting back in return is crickets? Don’t worry, you're not alone, but these hacks will get you back on track to building brand loyalty and relationships through social media.

#1: Ditch the code for the wi-fi: It is no secret Facebook is looking to take over the world, but they need small businesses to succeed to help make that goal happen so be sure to take advantage of this little hack. They can turn your business into a wi-fi hot spot for free so all people need to do to get online and do some work while waiting for a treatment is “check-in” to your practice or medical spa. We all know it feels good to have 10,000 fans on Facebook, but local love that can walk through the doors is priceless. When those people check-in to your spot on Facebook, all of their friends have access to seeing that as a story on their news feed which may draw a few more eyes to explore what services you offer or spark a few inquiries to their friend that result in a referral. After checking in, Facebook also gives people a prompt to like your page so you might even end up with a new fan!

**Read more about how to do this on Facebook's blog here.

#2: Get noticed while patients are catching up on their timeline: Be sure you are spreading the word about where you can be found on social media. You should have quality signage with clear calls to action about following you and what patients should be tagging their their photos with in your high traffic areas. We are in and out of a ton of offices, and while most will at least put a sign by check-out or in the waiting room, one often overlooked place is in the treatment rooms! More often than not, people are already mentally out of the door while they are at the checkout desk making their next appointment, but they might be scrolling around Facebook or Instagram while waiting in the patient room so give them a visual cue to remember to follow.

#3: Smiles are Instagram gold: Want to know why cat videos go viral on YouTube? People like things that make them smile and entertain them. Once people find you on social, don’t just bombard them with your promotions. Don’t forget part of the magic of social media is in entertainment and the ability to make someone smile. Don’t be afraid to post a photo of the surgeon making a silly face or even participating in some fun social media holidays because what the best business accounts do on social networks is incorporate bits and pieces of business as well as personal to leverage the full power of social media.

Which of these ideas sparked your interest? Follow us on Twitter @Aesthetic_Scout and tweet us to let us know!