The war between Snapchat and Instagram has been nonstop with new features being launched on both platforms left and right. Snapchat made itself more advertising friendly with their new Ad Manager and a business location geofilter, but everyone has been waiting on Instagram to add filters to their stories and today it finally happened. There are eight face-filters that were released today including a cuddly koala which may be a girl's new favorite filter since puppy dogs have been getting old, a new erase feature, the ability to add in a hashtag as a sticker to your post, and a rewind option so you can throw confetti around like kindness and watch it go back to where it came from. Zuckerburg alluded at the Facebook F8 conference last month to expect a ton of updates related to augmented reality so we know we have only scratched the surface of new offerings and can't wait to see what gets released next!

What is your favorite new filter released today?